The hottest Russian tire market recovered rapidly

  • Detail

The rapid recovery of the Russian tire market

according to the statistical data of the first half of 2010 and the current operating conditions of major tire companies, it can be clearly seen that Russia accounts for a large proportion of the Russian tire market after the financial crisis, showing some new characteristics: the industry recovers rapidly, the import and export surplus expands, and consumers tend to choose lower grade tires

compared with that before the financial crisis, the product structure of the Russian tire market has not changed qualitatively, and the car tire still accounts for the main market share (74%). In the first half of 2010, the total sales volume of tires of various vehicles in Russia was 17.8 million, an increase of 21% over the same period last year. This shows that the Russian tire market began to rebound towards recovery after falling to the bottom in the first quarter of 2009. Among them, 13.1 million car tires were sold, with a year-on-year increase of 16%; Truck tires sold 2.4 million, an increase of 34% year-on-year; The sales of light commercial vehicle tires was 1.8 million, an increase of 30% year-on-year; 500000 agricultural and engineering tires were sold, with a year-on-year increase of 47% and supplied randomly. The larger growth rate of truck and engineering tyres is due to the more obvious decline of these tyres compared with other varieties in 2009

great changes have taken place in the import and export of Russian tires since this year. In the first half of the year, Russia imported 7.5 million tires, with a year-on-year increase of 16%, but its export growth was greater, with a year-on-year increase of 59%. The biggest factor is the depreciation of the Russian ruble. In the second half of the year, the trend of Russian tire industry remained the same. According to the introduction of its major tire companies, their tire export growth remained strong

the tendency of Russian consumers has changed significantly, which is quite noticeable. In the first half of this year, the sales volume of class a tires in Russia was 4.2 million, a year-on-year decrease of 13%; The sales volume of class B tires was 5.4 million, an increase of 37% year-on-year; The sales volume of low-cost C-class tires was 8.1 million, with a year-on-year increase of 37%. These data send a message to people: the market position of Russian class a tires is weakening, and consumers begin to shift to lower grade class B and C tires. Class a tires accounted for 33% of the total sales in the first half of 2009, but only 24% in the first half of this year. Class B tires increased from 27% to 30% and class C tires increased from 40% to 45%. This further shows that consumers' preference to buy cheaper tires during the peak of the crisis has not changed

Russian tire market participants adjusted their product structure due to the changes in the proportion of tires at different prices. At present, the market share of companies with a large proportion of cheap tires is expanding, while the market share of dealers specializing in importing top tires is shrinking. In the current Russian market, the shares of Bridgestone in Japan and continental Germany have decreased significantly. According to the statistical data of the first half of 2010, siber Russian Tire Co., Ltd. ranked first in sales revenue by selling relatively high priced and branded "value for money" tires, and Russia's lower kamsk Tire Co., Ltd. ranked second. Michelin jumped to the third place in the sales of fatigue testing machine, which is a precision instrument used to detect the fatigue performance of materials, due to its high brand awareness, localized production in Russia, cost payment in rubles and no tariff payment. The sales volume of siber Russian tire company, Antai company and lower kamsk tire company, the three giants of Russian tires, have increased significantly. Compared with the same period last year, the sales volume of Sibur Russian tire company increased by 35%, and that of lower kamsk tire company increased by 23%. Aetna company once encountered serious operational difficulties and was on the verge of bankruptcy. In June this year, Sibur Group acquired it and became the main creditor. After that, it optimized and adjusted the main assets of Aetna company, kilol tire factory and Voronezh tire factory, in terms of finance, operation and economy, so as to promote the output growth of 89%

the market share of foreign brand tires made in Russia tends to expand. In March this year, Yokohama started to build a car tire factory in Russia, with a phase I production capacity of 1.5 million pieces. It is planned to put into production in 2011, and the phase II production capacity will be doubled by pressing the "check and hit/1" button. After Michelin and Nokia, Yokohama became the third foreign tire factory to organize production in Russia. Michelin and Nokia announced this year that they would expand tire production in Russia

Copyright © 2011 JIN SHI